When considering your energy use, you can simplify the objective by focusing on optimizing two key segments — utility consumption and material consumption. 

Many people feel guilted into the idea of environmentalism and the idea they must use or have less. That isn’t the right mindset. Our goal isn’t to guilt you into turning off the lights more. We want to teach your lights to save energy on their own.

Few people are going to cut back on everything they have grown accustomed to in the 21st century for the sake of the environment. However, if we can show people how to provide those things with optimal efficiency, we can learn to get more out of less.